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ProxSEO’s SEO audit services cover all aspects of your digital presence, such as an on-page SEO audit with current target keywords and a technical SEO review. Followed up with an off-page SEO audit that covers keyword research, analytics audit, backlink profile audit, and a Name, Address, Phone (NAP) score audit.
By the end of this article, you’ll understand each element of our SEO audit services and how they can improve your business online.
Furthermore, if you’re interested in an all-in-one digital presence management—which includes web design, web hosting, and digital marketing—feel free to check out our plans below.
We provide both on-page and off-page SEO audits. Each one focuses on different parts of your website’s performance, visibility, and trust online.
ProxSEO inspects your current website’s makeup and organic keywords. Following, we create a comprehensive audit which covers technical issues like HTML markup, broken links, and Open Graph tags.
This comprehensive check finds any issues with your current website and suggests optimizations.
This audit helps us find what’s broken or missing—and gives you a clear plan to fix it.
Organic keywords are search terms that your business ranks for based on what you discuss on your website and how you discuss it. Furthermore, keywords come with differing factors such as ranking, intent, and value.
By searching through online tools and analytically dissecting your content, ProxSEO is able to determine what keywords you are currently targeting.
Through our audit, we identify and suggest improvements such as interlinking, intent matching, and link building to drive more traffic to pages that generate the most revenue and value for your business.
After our analysis, you will have an actionable plan to improve valuable keywords you are currently targeting. This gives you a roadmap of what should be improved on your website, what’s worth improving, and how to get more traffic with business value
Organic keywords are search terms that your business ranks for based on what you discuss on your website and how you discuss it. Furthermore, keywords come with differing factors such as ranking, intent, and value.
| Optimization Type | SEO Impact | Reason |
|---|---|---|
| Robots.txt | Low | can be detrimental if improperly set up |
| Image Size Optimization | Medium | improper images slow down sites |
| Link Analysis | High | broken links and missing pages are critical |
| Web Structure | Medium | proper H1 and H2 tagging along with Open Graph is essential |
| SSL Security | High | an unsecured site is substandard |
| Performance Optimization | High | slow performance increases bounce rates |
A powerful audit that ensures the technical aspects of your website are functioning properly and efficiently for SEO is essential. A technical SEO audit covers items like robots.txt, image size optimization, link analysis, web structure, SSL security, and performance.
Some of the most critical aspects of technical SEO are the speed of your site, whether your site is SSL secure, and if you have broken links on your web pages. For instance, if your site is slow with broken links, a user would most likely leave if the loading time is over two seconds, and even if they stay on your page, navigating to a broken menu item instantly loses customer trust.
Errors in development occur all the time; with our technical SEO audit, be assured that your website is following all essential best practices.
Keyword research, data analytics, backlink profiles, and NAP scores are all essential parts of an off-page SEO audit. Each element boosts your business and is essential for long-term success.
Similar to your current keyword targeting audit, keyword research involves actively finding low-competition, high-volume, high-traffic-potential keywords that match what you are selling and how you are selling it most effectively.
By researching where you are in comparison to your competition, ProxSEO is able to determine what keywords you can compete for and how valuable they will be based on your business model. Through this analysis, we determine pages and keywords that are worthwhile to target and how best to target them based on typical search intent.
For instance, if you’re running a plumbing service and want to actively target keywords like “plumbing services near me,” we would suggest creating service area pages based on cities or places around your business that have high search volume.
Getting found is one of the hardest parts of running a website. Through keyword research, we’re able to actively find opportunities to get found with a near-scientific methodology.
Determining if your traffic is from real people is essential for gauging how well you are performing online. Your website could have hundreds of thousands of requests where only ten are real people actively engaging with your website.
This is why an analytics audit is essential for determining where you are online and how best to gauge your success.
By utilizing our SEO audit services, ProxSEO is able to determine key metrics like real user sessions, session duration, and more. We can even add custom metrics to track calls, leads, and contact form clicks throughout your website to analyze conversion rates, page value, and problem areas.
It’s almost impossible to know how you are performing if you only look at sheer traffic requests. Here at ProxSEO, for our customer websites, we see over 10 million requests per month on average, of which a small fraction—less than 1%—are real, actively engaged users.
This is why properly analyzing your website’s analytics is essential for understanding how and where to improve online.
Backlinks occur when a website refers to your website through a link. They can take many forms and have differing attributes that change the amount of power the link actually provides to your website.
In general, the number of relevant, quality links determines how you rank in Google searches.
Backlinks are essential to getting your business found online. Think of it as a friend referring you to a business. If you trust your friend and have had a long-standing relationship with them, you are more likely to take their referral as a quality-based insight.
Transitioning from the analogy, websites that already have a good reputation with Google in the same niche or genre of content as your website referring to your site is essentially a recommendation of quality. Now, it’s not as simple as more links being better. There are negative or penalized links from spammy or non-credible sources that can lower this trust score.
This is why determining what sites are linking to your website and how they are linking to your website is essential for long-term ranking success and to avoid any Google penalties.
Name, Address, Phone (NAP) score is based on the consistency of your business’s information posted online. It is essential to ensure that the information posted online is consistent throughout.
By having a high NAP score, Google is confident that your business information is accurate and consistent, which can increase your ranking compared to a poor NAP score.
A form of backlink, called citations, are typically business directories like Yelp with your business information posted, such as your business name, address, and phone number. For a high NAP score, it is essential to keep your business name, address, and phone number identical across every business directory you are added to.
Our NAP score audit determines the quality and consistency of these citations and finds opportunities to correct improperly posted business information.
A poor NAP score can reduce your ranking and erode Google’s confidence in your business. This is why a NAP score audit is essential.
Seeing how important every aspect of an SEO audit is, it’s easy to see the value of such a service.
What if we told you that all of these services come at no additional cost when you transfer or start your business’s website with ProxSEO’s all-in-one website design, hosting, and marketing platform?
With a price-lock guarantee and a passion for exceptional service at an unbeatable price, ProxSEO is your one-stop solution for all your online needs.
See our plans below and how each one is tailored to different stages in business.
We’re glad we could share the different aspects of our SEO audit services and how they can provide value to your business online. Let’s create a website that performs for your business with stronger foundations than most.
Whether or not you’re making a purchasing decision today, we hope to see you back on our blog or as a potential customer.
We are ready to take your busines to the next level with our crisp web design, powerful web hosting, and competitive digital marketing.
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Founded in 2019, ProxSEO has been developing, marketing online, and hosting websites that get results.
Based on clients that provide us metrics, we have generated $80,000+ through our digital marketing and website management.
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