What is Search Engine Optimization (SEO)?
Getting Google to find your business online can be tricky. There are up to 500 different ranking factors. SEO is the practice of telling Google what your pages are for and what they offer.
Two main pillars drive your SEO:
Relevance
- How closely does your content match a user’s search term?
Authority
- How established you are online—measured by time, the number of referring sites, and more.
Some experts suggest there are over 500 ranking factors. For a small business owner, mastering every factor is essentially impossible.
How SEO Brings Customers to Your Small Business
If you rank first for a popular search term, you can capture up to 39.85% of all clicks for that term.
Example
For example, “iPhone repair” averages over 27,000 searches per month. Ranking #1 could drive around 10,800 visitors to your site each month. At $2.00 per click, those free visits would be worth about $21,600.
That’s an extreme case, but it shows how valuable SEO can be. By ranking for several high-value terms, you earn traffic without ad spend.
Each additional ranking page only increases your reach.
Top 6 SEO Agencies for Small Businesses
We’ve researched six of the top SEO service providers for small businesses and found the following providers:
ProxSEO